Yrou - A Coffee Family You Can Be a Part of
Nestled amidst the scenic beauty of the Bolaven Plateau in Laos, Yrou Coffee is more than just a coffee brand. Founded by Mrs. Ketmany Phonsavanh, a third-generation coffee grower, Yrou Coffee embodies the rich heritage of coffee cultivation in Laos.
With a commitment to quality, fairness, and social responsibility, Yrou Coffee offers a unique coffee experience that goes beyond the cup.
Environment, tradition and collaboration make the best coffee
The perfect altitude of 1,300 meters above sea level, the mountainous terrain, the volcanic rich red tinted soils, the consistent rainfall and constant year-round 25 degrees temperature together create the perfect environment to grow outstanding coffee.
But it’s the love that our coffee community adds to it that makes Yrou coffee even more special. Our coffee-growing region is enriched by the diverse ethnic communities that call it home. They bring a wealth of stories, lifestyles, and traditions to our land. This diversity is at the heart of what we do.
Tradition and families working together matter to us, and our mission is to support and uplift the local coffee farmers, ensuring their welfare and fair pay. We work closely to improve the lives of community members, and to produce delicious, premium coffee at fair prices.
Our story
The Yrou Coffee story began on the Bolaven Plateau, where Mrs Ketmany Phonsavanh was inspired to continue her family’s coffee legacy. Her family had a thriving farm right in the centre of the Bolaven Plateau, near Phu Oui, covering 20-30 hectares, where Ketmany’s mother grew up surrounded by coffee trees with bright emerald leaves and deep red and golden yellow cherries.
In 2010, Ketmany made Paskong home and joined forces with her mother in the business she had built from scratch – the Theravada Hotel. But her true passion, for coffee, was in her genes, and her dream to build a seed to cup coffee line became clear.
With this deep-rooted connection to the land and a passion for coffee, she established Yrou Coffee as a tribute to her heritage and a commitment to her community, and she started the first step in the Yrou Coffee journey by collecting beans from farmers.
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“Our farm continues our family coffee tradition, from my grandparents, to my mother, and now, me.”
Mrs Ketmany Phonsavanh,
You Coffee Founder
Our coffee family extends beyond the bloodline
Our coffee business is closely intertwined with the community that grows our beans. We actively work with four coffee farming families, collectively managing around 30 hectares of coffee farmland. When they succeed, we succeed, so our long term focus is on strengthening families by giving them real chances to grow, and positively impacting every part of their lives.
Our work together has often meant families no longer needing to migrate or seeking unskilled jobs abroad. Supporting them isn't just about business growth, but about building a resilient community that paves the way for a better and brighter future.
Because these farmers are more than our business partners; they are our coffee family.
We believe in the importance of tradition and the power of families working together. Our coffee-growing region is enriched by the diverse ethnic communities that call it home. We are committed to supporting women and ethnic groups in our community.
In our farming region there are 24 different ethnic groups: Tru, Ya Hein, Ka Tang, Ta Xoy and more – and they all bring a wealth of stories, lifestyles, and traditions to our land.
This diversity is at the heart of what we do.
Growing into
our coffee vision
Our next step is to expand our coffee cultivation by 20 hectares. We have the land already and we’re aiming for an annual yield of approximately 80-90 tons of cherries by 2028. We will be planting a variety of coffee types, including Geisha, Java, Liberica, Robusta, and others.
The land is divided into different parcels, with one located near the hotel and the other near Phu Oui. This arrangement provides us with the flexibility to plant different varieties based on soil and other specific requirements.
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Our Commitment to Give Back
We’re still a young company, but our roots and heritage goes deep, and with it the commitment to give back. Despite the challenges that come with the growing phase of a business, our unwavering commitment to giving back to the Laotian coffee community is non negotiable. A portion of our profits goes towards supporting local philanthropic initiatives, providing access to clean water and education.
All this means that when you choose Yrou Coffee, you become a part of a mission to create positive change, one cup at a time.
Our Mission
At Yrou Coffee, our mission is clear:
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Supporting Local Farmers: We are dedicated to the welfare and fair compensation of our coffee farmers. By working closely with them, we not only improve their lives but also produce premium coffee at fair prices.
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Promoting Tradition: We celebrate the rich culture and traditions of the diverse ethnic communities in our coffee-growing region. We believe in the power of families working together and strive to enable them to educate their children and achieve more.
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Quality and Sustainability: Every cup of coffee we serve is of the highest quality. Our pricing is fair, ensuring sustainability for farmers and value for customers. We grow and process our coffee in-house, using unique methods that enhance its flavor.
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Community Impact: We are committed to giving back to the Laotian coffee community. A portion of our profits supports local philanthropic initiatives, providing access to clean water and education.
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Our coffee varieties
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We offer a range of premium coffee varieties, each showcasing the distinct characteristics of Lao coffee.
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Catimor
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Typica
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Catuai
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Java
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and our special house blend.
We use only the best single-origin varieties, all sourced from local farms, to roast and bring unique flavours to your cup.
Enhancing quality through processing
In 2023 we have established our own coffee washing station – a significant milestone for Yrou Coffee. Now, the coffee processing, including washing and natural processing, takes place right here at the Theravada Hotel.
Our Continuous Quest for Roasting Excellence
Our journey in the world of coffee has been one of continuous learning and growth. Ketmany eagerly seized every opportunity to learn from coffee professionals and took formal training in roasting and cupping, following the exacting standards of the Coffee Quality Institute (CQI). Additionally, she pursued training in SCA roasting and sensory analysis in Bangkok, as well as Q-processing from CQI.
Our roaster handles 5 kg per batch, and on average, we roast 50 kg a day. We're relentlessly driven to achieve the best taste with each roast, a quest we embark on with meticulous checking, tasting, and refining.
Coffee sales and operations
Our coffee beans find their way into cafes spanning from Savannakhet to Pakse, Vientiane, and even as far as Luang Prabang, extending into emerging markets in Thailand.
We also cater to tourists, offering them a unique and memorable experience that seamlessly blends breathtaking scenery with exceptional coffee.
Our service culture is centered around understanding the preferences and needs of our clientele, ensuring prompt coffee orders and efficient service. coffee.
From coffee plantations to the coffee shop, we control every step. This helps us keep costs down. We offer a variety of coffees, including Java, Yellow Catuai, and Typica, each crafted with skill to ensure an exceptional taste at a reasonable price.
Welcome to Theravada Hotel
More than just a place to stay.
The sanctuary on the mountain
A home that harmoniously accommodates both business professionals and families, the hotel is perched on a tranquil mountain, the Phu Theravada (‘mountain heaven’ in Laotian), that it’s been named after. The setting is a true sanctuary where the first morning light filters through lush green trees, illuminating the distant mountain vistas. In spring, our mountainside blossoms with flowers, adding to the beauty and vibrancy of this special place.
Built by Khamkiang Phosavanh, our hotel is where business travellers and families alike can find comfort and peace. Life buzzes with the sound of coffee processing and the friendly clucks and bleats of chickens, ducks, and our seven beloved sheep. These animals are part of our family and a joy for our visitors. Children can safely play, running up and down the stairs, while youths and adults escape the urban bustle to rejuvenate in serenity.
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Comfort and peace
For business travellers, Theravada offers an ideal setting for meetings, providing accommodation with spacious rooms. Each room boasts large windows that showcase breathtaking views, offering a haven of tranquillity. We seamlessly combine comfort, tranquillity, and the warmth of family hospitality to ensure an unforgettable experience for every guest.
Everything you need
The hotel is spacious, featuring wide passageways that lead to generously sized rooms, ensuring a sense of openness and ease for all who stay with us.
With a total of 40 rooms, our hotel offers ample space and comfort for all our guests. Our accommodation options include single, double, and family rooms. Each room features an en-suite bathroom with a shower, and is equipped with a cupboard, desk, dressing table, TV, and Wi-Fi access.
Our commitment to cleanliness and comfort is paramount. We meticulously maintain each room to create a welcoming atmosphere for our guests.
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Celebrate your life event at Theravada Hotel
Perfect for Weddings, Workshops, and Special Occasions
At Theravada Hotel, we cater to a variety of events, including weddings, workshops, conferences, and other special occasions.
Adjacent to our restaurant, we have a large, adaptable function room, ideal for hosting up to 70 people. This space is perfect for special events. For weddings, we offer comprehensive table setting services, complete with flower arrangements and other decorative touches to create a memorable and beautiful atmosphere. Our versatile facilities and attentive staff are ready to accommodate the unique needs of your event.
For bookings, please contact us
via email or phone at +856 20 54266265
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Fresh air, stunning views and delicious food - our restaurant
Our hotel restaurant serves a diverse menu of freshly prepared dishes. You get to enjoy the fresh air, the views and be part of nature, while indulging in our carefully prepared dishes.
Our menu features a rich blend of Asian cuisine, including flavours from India, China, Thailand, and Europe, alongside traditional Lao dishes. Our speciality is the hot pot, available in both spicy and mild versions. We source the freshest ingredients, handpicked daily from the Paksong market.
With a seating capacity of over 100 guests, our restaurant is a favourite with groups, families, business professionals and travellers. It's the perfect place to enjoy good food while taking in the fresh air and scenic views. And why not complement that with a cup of freshly brewed Yrou coffee?
Our premises are also home to farm animals, including sheep, chickens, and ducks, providing a unique experience for visitors.
We’re open for breakfast from 7 to 9:30 AM,
serving lunch and dinner.
Orders can be placed by phone at +856 20 54266265.
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‘I love creating things, particularly food and drinks. There's a real joy in serving people and seeing them happy with what I've made. I always look for chances to do this. My days are spent in the kitchen, cooking with care. And as evening falls, I'm at my roasting machine, working to get the perfect roast. Everything is done on site, from roasting to bagging and packaging.
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Ketmany Phonsavah,
Owner
Coffee with a side of story
We're excited to announce the opening of our new café at the hotel. Like with our hotel and restaurant, our cafe features the same stunning views our loyal customers have grown accustomed to.
Here, we don't just serve coffee; we share its story.
Each cup is roasted here, brewed here, and served with care. Along with coffee, we offer a selection of delicacies, creating an enchanting experience for our customers.
Our coffee selection includes Typica, Yellow Caturra, Catimor, and our own house blend. We use only the best single-origin varieties, all sourced from local farms, to roast and bring unique flavours to your cup.
Experience the sweetness of caramel, the fresh burst of fruity notes reminiscent of apricot, and the comforting richness of nutty chocolate in each cup. Our coffee is known for its delicate aroma of floral jasmine and a pleasingly bright acidity. It ensures a consistently high-quality brew in every sip with cupping scores above 80+.
The café is open every day 7.00am to 6.00pm and can accommodate up to 50 guests, making it an ideal stop for bus tours and group visits from.
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Contact us
At Yrou Coffee, we're dedicated to crafting great tasting coffee with integrity. We blend local culture, eco-consciousness, and interactive experiences to produce exceptional coffee.
By choosing us, you're not just enjoying Laotian coffee. You're joining a movement to make a positive impact, one cup at a time.
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For coffee enquiries, please contact Mrs. Ketmany Phosavanh on +865 2054266265 or Ketmany-pho@hotmail.com
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For hotel bookings, please contact us via email or phone at +856 20 54266265.
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For restaurant phone, please contact us on +856 20 54266265.